Monthly Archives: March 2016

TikiKiti and The Abstract Music Video

Abstract music videos are videos with seemingly unrelated visuals, or visuals that are of a single kind: That is, driving around at night and taking video of all the colored lights. But the Abstract music video is not an afterthought as some, especially Vérité, videos can be. Many are very well conceived and scripted video productions that use a variety of images that, on the surface, do not seem to be related. When digging deeper most Abstract music videos are well-conceived.

This is a type of narrative but the images do not tell a story so much as they depict a mood or feeling The music help tell the story:

This video is an example of an Abstract music video that focuses on a place or object with other images to fill out the “story”:

Some very abstract imagery with overlapping images — then takes the song as a point of inspiration:

This video mixes performance, narrative and good black and white photography to create an Abstract video with emotion:

The use of various images almost qualifies this as a Mashup video. However, the images do not seem to revolve around a theme as closely as a Mashup. With the overlaying of images and color flashes this video borders on psychedelic:

Again, a moody, almost psychedelic video:

Using nighttime city lights and kaleidoscope camera effects, this is a truly abstract and psychedelic video:

TikiKiti and The Vérité Video

Recently, TikiKiti introduced two new video categories into our rating system. The Abstract & Vérité videos fills a void in our current rating model. In this article we will be discussing the Vérité video.

Vérité is a slice of life. Mostly using hand-held camera techniques these videos record a  moment in the filmmakers life. Often they are made into music videos as an afterthought. If this is the case we find more editing techniques involved, such as the use of filters, the overlaying of images, and color changes to the edits. Sometimes these types of edits and effects work. When they are used for the sake of using them, they do not work. In fact, one common reason we rate a video lower is when we see the use of effects because the producer just discovered them and wanted to be sure to get it in the video.

The excessive use of effects is one reason we don’t rate videos produced with VideoStar™ — this app exists because of the inclusion of its many effects. Most VideoStar™ videos are Vérité but look more contrived because producers think they can make it more interesting with lots of effects. As with all videos put to music, think about how you’re editing to the music. Are you telling a story? Highlighting a performance? Or, just creating a very visually appealing music video?

Here are some examples of the Vérité video:

The sepia tone filter makes going out in the yard to dance and sign a compelling Vérité video:

This travel video is an example of point-of-view that makes it a good Vérité video:

This video starts out with shots of winter weather and trees before morphing to fun with a GoPro on a bike. Nothing in way of effects. The quality rests with the production and the editing — and an idea for a story:

This video could easily be a Performance video. It’s the use of the camera that makes this a Vérité video. Good dancing and lip syncing along with sound editing techniques make this a stand out video:

As with the video above this is a Performance-type that uses Vérité styles in the production and editing. Solid performance techniques make this a fun video:

This video doesn’t look like much as the start but reveals good performances and a sense of fun as it progressives. This is an example of making a video without a script. This was produced with a song in mind and then the producers just went out and shot video:

A Day in the Life — another example of video edited to a song afterward. I’m not even sure whether the producers had a music video in mind until they saw the video. Similar to a travel video but with more of a concept:

We see a lot of videos shot from cars as they just drive around. Most of them are considered Abstract because the song is used to join the visuals together. Oftentimes, driving around videos are at night where the many colored lights help tell the story. This video is more Vérité because there seems to be more of a concept. Again, it is the style of the production that makes this a Vérité video:

Next up: The Abstract Video