Monthly Archives: April 2016

Who Is TikiKIti? How we curate music videos

The Founders
TikiKiti started out with just a couple of friends talking their passion — music videos. We all have lots of experience in film (read: we’re old). We have been making films and teaching filmmaking for years. We discovered years ago, that some, if not most, of the best video on YouTube were done by independent producers making fan-made videos. As we shared more videos we found others who enjoyed these videos as much as we did. The next we know we started a YouTube channel to start showing these videos.

As TikiKiti grew it became clear we needed some criteria for the ratings we were giving. This was how we developed the different categories and the ratings scale we use today.

The Categories
We have broken down the videos into categories. This allows us to rate them more easily. These categories are:

  • Narrative
  • Performance
  • Vérité
  • Abstract
  • Animation/AMV
  • Machinima/MMD/GMV
  • Mashup

We like to think these categories are obviously defined. However, we discovered that is not always the case.

  1. The Narrative is the basic story-telling type of video. Although many producers tell a story with their videos, it is the style we use to categorize them. A Vérité or Abstract video can also tell a story, but it is the style that separates them from the basic narrative.
  2. The Performance is a dance video, or a band playing, or someone lip-syncing. Mostly, it is the performance that defines the videos style.
  3. The Vérité video is what we call the day-in-the-life video. This includes videos from someone’s vacation or just videotaping the day and putting it to music. And, is very close to the:
  4. Abstract video. This is very much what the title suggests; a series of visuals put together in an abstract way to illustrate the music. The Abstract video can also be a Narrative, or even a Performance video. However, it is the style that defines this type of video.
  5. Animation/AMVand Machinima/MMD/GMV are similar in that they take existing images from Anime films and well as video games to create a narrative. This includes 3D imaging. We are seeing much more of these MMD videos. All of these videos are very similar to:
  6. The Mashup video. The Mashup is a video set to music that is made up of clips from a variety of existing videos on YouTube. Some Mashup videos includes hundreds of edits. The better ones can be very complex.

The Rating Scale
We rate each video on three criteria: Production; Performance or Creativity and Editing. Each criteria has a maximum of 10 points. The maximum any video can score then would be 30 points. Although we have seen some videos get close, a perfect score has not happened yet.

Product Values
We rate each of the criteria in both independent production criteria and professional criteria. However, so many of the independently produced videos have a professional quality. This is reflected in our ratings. We do this because we have seen some awful professionally produced videos. We find the independent producers are more motivated to be creative and original.

The ratings start at 1-Awful (Indie quality) to 5-Excellent (Indie quality), to 10-One of the Best (Professional quality)

Here we take into account the originality of an idea and concept and how that idea was performed. The rating start at 1-Total derivative — that is, we seen it all before a million time. A 5-Some original elements — an interesting idea or two. Most videos fall into this area. That said, we do see many more videos with a 7 (Pretty original), 8 (Very original), or 9 (Innovative). We have never seen anything that deserves a 10 — a Revolutionary video showing ideas and a style never before seen. A video rated 10 in this area would change the music video forever.

Editing is all that is done during post-production inside the software program. Sometime we see producers using too many different type of editing techniques. This is common when someone really lacks a cohesive idea and instead, wants to impress with all the different features built into the editing program. This is obvious and we tire of these videos quickly (1-Awful). We do see many videos with superb editing techniques. Many indie producers have achieved professional quality editing techniques (7-Good, 8-Excellent, 9-Outstanding, and 10-Some of the best editing we’ve seen). To get these higher ratings we are looking for more than just editing on the beat. (You’d be surprised how often this one simple editing technique escapes many producers.)

So here you have it in a nutshell: How TikiKiti got started and how we curate the videos we watch. As of this writing we have viewed and rated over 8,500 videos. Because we really enjoy what we do we will continue to watch and rate.

Coming soon! We are planning on giving our awards to the videos we rate the best for a month or the year. Look for more information on the award soon.